We are in the modern age where if you are in the business world, you have to do all you can to market your company and your company products else you will remain struggling with your company and wondering how to make sales and make profits to extend your company activities and growth, and in all this, make a name for your company no matter what.
Customers are always there for any product that is manufactured and produced even before they have come to know about the product because how you as a corporation or institution try to make them familiar with the product, is how they will become customers and clients of your company for that particular product. However, when a company comes up with a new product, it markets or publicizes this product using several ways. One way can be the use of billboards and advertisements in the media, and the other way can be through their websites among st so many other ways.
By this strategy, we can say that this is customer experience management and also involve user experience consulting since this is how a future customer will get to know about the concerned product. He/ she will see the features and characteristics of the end product, the price of the product and the variety of the product, and also, in the same way, get to know how he/ she can purchase that product if need be and where the product can be gotten from or in the same way, the outlets offering the specific end product.
The knowing about a product is what can be referred to as user experience and user experience consulting is when a certain user consults about the features of a product, its variety and such when the client is newly familiarizing himself with the product before acquiring the product for that matter.
On the same breath, things change when the customer acquires the product that is being advertised, or that is being publicized. The experience changes from user experience to what we can now call customer experience. When a client purchases a new product in the market like a microwave, and he/ she cannot come to understand how the microwave works or functions even after reading the manual, he calls the customer care platform of the concerned company to get some help. When the customer is inquiring and being offered the needed help as desired, this is what we call customer experience or customer experience consulting since the customer wants to understand hoe to use the product. Check out customer experience companies at this link to get started.